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LEADERSHIP REIMAGINED WHITEPAPER | 9 Success in the age of AI % 1 AI is fully integrated % 25 % AI is gradually 36 being introduced AI is not a signi昀椀cant consideration % 39 AI is being considered but not yet sustantial How would you describe the level integration of AI technologies within your processes? According to an IBM survey of 3,000 CEOs worldwide, the majority believe that the most 11 successful companies will be those who employ cutting-edge generative AI technology . Results from the same survey revealed: • 43% of organisations are using generative AI to inform strategy decisions. • 36% are using it to guide operational decisions. 12 • 50% are integrating generative AI technology into their products and services About generative AI Generative AI technology refers to arti昀椀cial intelligence (AI) designed to generate content or data, often in the form of text, images, audio, or other media. This technology is particularly adept at creating content that appears to be produced by a human, and it is based on models that have been trained on large datasets of existing human- generated content. 11 IBM Institute for Business Value, CEO Decision-Making in the Age of AI, 2023 11 IBM Institute for Business Value, CEO Decision-Making in the Age of AI, 2023